What Do You Mean by Web Travel or Affordable Custom Website Design Seo?
When I am cooking I usually read the recipe, if I happen to be using one, discard any ingredients I dislike, substitute other ingredients if the discarded ones seem critical to the outcome of the recipe and then reduce the cooking instructions by half. This procedure produces a swifter and often still edible result while allowing ample begin again time for those rare misguided attempts at culinary firsts. I have proven to myself empirically that combining two or more items that please my pallet will prove pleasing in its new form way beyond the number of times including any, let alone numerous, distasteful items in combination will produce a taste that is pleasant, satisfactory or in any way edible, forget about delightful. I find furthermore that this “recipe for recipes” works extremely well from one recipe to another and from one cookbook to the next.
Having said all of that, it must be noted that certain recipes change by virtue of the availability of ingredients or even cooking utensils or methods just as they do by the nationality or background of the chef. For instance, cooking fresh veggies over an open flame might produce very different results than boiling them in a pot and likewise cooking them in a wok over an open flame would differ from cooking them on a skewer over that very fire. Similarly, one chef could spice and marinate his vegetables while yet another would simply toss them into the goulash, stew, salad, porridge, gravy or “basemeal” in preparation. It may, at some point, be appropriate to divide these various cooking schemes into Separate Eating Orders or SEO?s.
Google, that intrepid group of interstellar web chefs in charge of the recipe due jour for internet search engine optimization and website rankings, has just rewritten the cookbook for search engine optimization once again. This time the main ingredient seems to be unconnected hot links sautéed in fairness and definitely not farm raised. Over time it has become more and more apparent that Google has risen to that most exhilarating ratified oxygen breathed by those few in power who feel themselves most benefited by the luxury of being fair. They are not unlike our own government’s founding fathers that operated very much the same way extricating a fledgling nation from tyranny utilizing a set of political algorithms called the Constitution of The United States of America. Amazingly, these algorithms, since the early inclusion of the Bill Of Rights have been changed very sparingly over time and worked very well until later generations ran out of items worthy to legislate and had to begin regulating personal freedoms in order to justify retaining their jobs. But that’s another article.
There are new rules to SEO and simpler algorithms. There is more attention to the benefits a site offers than the links it can acquire. Simply trading links has been relegated to the common eatery, stamped non-kosher where it remains on the deli menu. The meat and potatoes of web rank is now served with fewer but more flavorful, meaningful links. Web ranking is now somewhat like a treasure map to navigate the stars based upon the ability to provide a readable trail for those who follow. Give a man a fish and he will eat sushi. Teach a man to fish and he will write useful articles chock full of appropriate keywords while still casting his nets endlessly into the sea. Nets are like spider webs, just not as fragile. Will history be rewritten to “let them eat fish?” Will Moses have dynamited the red sea apart gathering the dead fish for the hungry. Will the elusive affordable, custom website design become easier to obtain under these new guidelines? Can anyone actually cook over a burning bush? Will Google host a New Orleans based cooking show directed primarily at web entrepreneurs? When someone accidentally pointed one of the Google Earth cameras in the wrong direction Google Sky was born. WAIT, THAT’S IT – THE GOOGLE DIET.
Installment 2 in the Series: How to Get Your Website Seen on the Internet
Where do I begin? We’ll I guess that depends on if your just starting out or already have a website. I’ll start you out at the very beginning, your domain name. What’s a domain name you ask? It’s that stuff that follows www and comes before .com. You’ll probably use it as your company name if you can find a domain name that fits and isn’t already taken. You can search for availability at many domain registrars on the internet. One of the best known is Godaddy.com. Your hosting company may also be able to supply the domain name. Never the less choose a company that is likely to be around for the long run. Not that you would loose your domain name if they went out of business but it could make it difficult to manage during bad times.
Your domain name is the first step and it’s a major one. Why? Because it is the first thing a search engine web crawler will see. Your choice of domain name won’t mean the difference between success or failure but you want to take advantage of choosing the best name possible. It’s one factor out of dozens that you can control.
Let’s say your business is selling fish. You might think a good domain name would be www. oceansdelite.com, but stop a minute to think. How many people looking to buy fish would ever type in “oceans delight” into a search engine? Not many unless they have already come across your name somewhere else, like the phone book, business card, or newspaper ad. In that case they won’t be searching the internet for a place to buy fish will they? How about www .freshfish.com? That probably would trigger a search engine to put you in the results a lot higher than www. oceansdelight.com. Lets suppose that when you go to your favorite domain store that “freshfish.com” isn’t available. You might research that domain to find out who owns it and contact them to see if they might be willing to sell it at a reasonable cost, or you can try some domain variations. You could try www .fresh-fish.com, “www. fresh_fish.com”,”www. freshfishtoday.com”, “www. fresh-fish-seafood.com”, or you could use .net or .biz. I think you get the idea. I realize that when you have to give someone you URL (domain name) verbally it can be annoying to double check that they have it right every time, but having the best search engine friendly domain name is worth it.
Here’s something to try. Check out your competition on Google, search your most prominent keyword or key phrase in Google search and take a look at the results numbers at the top right hand corner of the page. This will give you an idea of the task at hand. Only 30 or less websites will be listed in the first three pages of the results. If you’re not in the top thirty your chances of being clicked on are about 10% or less. It’s going to be a tuff job but it can be done. You won’t get all your keywords in the top 30 but you can have the majority. You’ll even have some in the top 10 and maybe some will be #1.
A final note for this installment: If your company name is “Oceans Delight” that won’t keep you from having www. freshfish.com as a domain name. Lots of companies have domain names different than their company name.
The next installment will be choosing keywords, web creation software, and a hosting company. All of which are critical decisions you’ll have to make.
